Shaping the future of marketing, one conversation at a time.
Future Proof is Kantar’s flagship marketing podcast. Each episode explores the trends, challenges and opportunities shaping modern marketing — from brand growth and creative effectiveness to sustainability, media innovation and consumer behaviour.
Customer Experience in 2026: Balancing AI Innovation with Human Connection
In the age of AI, trust and human connection are the new foundations of customer experience. The rules are changing: technology is reshaping how brands interact with consumers, but it is human connection, trust, and transparency that will define the winners.
In this episode, Jane Ostler talks with Isabelle Zdatny and Amy Cashman. They discuss how organisations must move beyond captive audiences and transactional relationships, earning loyalty through responsible practices and meaningfully different experiences. In an era where everything can be commoditised except the human touch, brands who deliver on their promises and build emotional connections will stand out.
