For LGBTQIA+ women and non-binary people, seeing themselves reflected in advertising campaigns, research and public health messaging is not just symbolic. It validates lived experiences and helps ensure their needs are not overlooked. Encouragingly, 80% of all respondents in the 2026 Kantar-DIVA-Curve Foundation Report feel brands want their business and 66% feel represented or that they see ‘people like me’ in campaigns. But despite this positive shift, there’s still a disconnect that plays out differently across markets. What is your brand doing about it?
At Kantar we help brands move beyond awareness. We can turn signals into evidence-led decisions, showing where representation is resonating, where it’s falling short, and how brands can respond in ways that genuinely reflect people’s realities. Download the report to build this intelligence into your messaging and better reflect the reality of what it means to live as an LGBTQIA+ woman or non-binary person in the UK, US, India, South Africa and Germany today.
Download 2026 Report on safety and healthcare access
Download 2025 Report on rainbow families
Download 2024 Report on allyship to catalyse change
