Podcast: What is the future of sustainable urban mobility?

Entrepreneur Dom Cotton talks us about innovations in this rapidly-changing sector.
15 March 2020
bicycle
Jane Bloomfield
Jane
Bloomfield

Chief Growth Officer, UK

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People are desperate for more sustainable transport choices – and are keen to change how they get around cities, as long as they feel safe and have some flexibility. That’s where Cyclo Technology’s new innovation could be helpful: a 'packable' helmet for the urban rider, made from reclaimed plastic that will make hiring a bike or commuting on your own a lot more appealing. How have they tackled customer research and product development? What is possible when it comes to creating a sustainable supply chain? What can bigger brands learn from startups? And what else is happening in urban mobility to help us all make more sustainable choices?

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Editor's notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

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