Kantar, the world’s leading marketing data and analytics company, has appointed two new senior leaders to accelerate the transformative impact of AI-native marketing across its client base. Alvin Bowles joins as Chief Client Officer, having spent the last 10 years at Meta partnering with key decision-makers at the world's leading brands, most recently as Vice President of their Global Business Group in the Americas. Former Snap Inc. VP of Product Growth Ty Ahmad-Taylor joins as Chief Product Officer. Both report directly to Paul Zwillenberg, Kantar’s Chief Executive Officer.
Welcoming Alvin and Ty to the organisation, Paul Zwillenberg commented “Kantar is leading our industry in transitioning to a fully AI-native marketing environment, from research design and synthetic data to advanced creative and marketing effectiveness measurement. This is a priority for our clients and for our sustained growth. Bringing in two leaders with such experience is a statement of our intent to lead the next generation of marketing.
“Under Ty’s leadership we will accelerate the integration of advanced AI capabilities across our portfolio and unleash incredible new functionality for our clients. Alvin has operated at the most senior levels at the intersection of business, technology and marketing. His insights and reputation for client leadership will strengthen how we engage with CEOs and CMOs and help them reinforce the impact brand value has for their wider enterprise.”
Alvin Bowles added “Kantar’s scale, innovation and global perspective have made the company an indispensable brand partner to many of the world’s most important companies. We will leverage our strong insights foundation with world class AI solutions to build strategies and connect with consumer businesses around the world. Our next chapter will move at the speed of culture, and I look forward to joining Paul, Ty and the rest of the Kantar leadership team to build on our strong reputation, unlock growth for our clients and deepen our impact in the market and boardroom.”
Ty Ahmad-Taylor added “Kantar has proven its commitment to investing in the development of pure AI products as well as integrating AI-based analytical capabilities into our ‘currency status’ solutions like LINK and LIFT+. We will set an unmatched pace for product innovation so that the meaningful and productive adoption of AI-native tools and workflows reshapes the relationship between brands and consumers.”
Mr Bowles joins with immediate effect. Mr Ahmad-Taylor joins on 26 October 2025. Both will be based in New York City.
Welcoming Alvin and Ty to the organisation, Paul Zwillenberg commented “Kantar is leading our industry in transitioning to a fully AI-native marketing environment, from research design and synthetic data to advanced creative and marketing effectiveness measurement. This is a priority for our clients and for our sustained growth. Bringing in two leaders with such experience is a statement of our intent to lead the next generation of marketing.
“Under Ty’s leadership we will accelerate the integration of advanced AI capabilities across our portfolio and unleash incredible new functionality for our clients. Alvin has operated at the most senior levels at the intersection of business, technology and marketing. His insights and reputation for client leadership will strengthen how we engage with CEOs and CMOs and help them reinforce the impact brand value has for their wider enterprise.”
Alvin Bowles added “Kantar’s scale, innovation and global perspective have made the company an indispensable brand partner to many of the world’s most important companies. We will leverage our strong insights foundation with world class AI solutions to build strategies and connect with consumer businesses around the world. Our next chapter will move at the speed of culture, and I look forward to joining Paul, Ty and the rest of the Kantar leadership team to build on our strong reputation, unlock growth for our clients and deepen our impact in the market and boardroom.”
Ty Ahmad-Taylor added “Kantar has proven its commitment to investing in the development of pure AI products as well as integrating AI-based analytical capabilities into our ‘currency status’ solutions like LINK and LIFT+. We will set an unmatched pace for product innovation so that the meaningful and productive adoption of AI-native tools and workflows reshapes the relationship between brands and consumers.”
Mr Bowles joins with immediate effect. Mr Ahmad-Taylor joins on 26 October 2025. Both will be based in New York City.