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Brand Guidance
Brand Strategy
Creative Testing and Optimisation
Media Effectiveness
Innovation and Product Development
Customer Experience
Research Services and Survey Solutions
Qualitative research
Kantar's Consulting Practice
Sustainability
Consumer and Shopper Behaviour
Category Management and Virtual Store Solutions
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How we help you
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How we help you
Client results
Inspiration
Article
Connected Data, Intelligent Decisions: The GenAI Playbook for Marketers 
16 OCT 2025
Article
Why salience is not enough
16 OCT 2025
Article
Navigating the AI Trust Paradox
15 OCT 2025
Article
5 essential survey question types explained: Pros, cons, and when to use them
15 OCT 2025
