Home
Solutions
Brand Guidance
Brand Strategy
Creative Testing and Optimisation
Media Effectiveness
Innovation and Product Development
Customer Experience
Research Services and Survey Solutions
Qualitative research
Kantar's Consulting Practice
Sustainability
Consumer and Shopper Behaviour
Category Management and Virtual Store Solutions
All Solutions
Perspectives
Kantar BrandZ
Kantar Marketplace
AI at Kantar
About
Careers
Contact
See all
Suggested searches
BrandZ
Marketplace
Future Proof
NEW PORTFOLIO TEST
NEW PORTFOLIO TEST
Brand Guidance
Brand Strategy
Creative Testing and Optimisation
Media Effectiveness
Innovation and Product Development
Customer Experience
Research Services and Survey Solutions
Qualitative research
Kantar's Consulting Practice
Sustainability
Consumer and Shopper Behaviour
Category Management and Virtual Store Solutions
Page Contents
How we help you
Client results
Inspiration
How we help you
Client results
Inspiration
Article
Unlocking consumer sentiment: An overview of the ordinal scale
30 SEP 2025
Article
From trendspotting to trendsetting: Build cultural capital that outlasts the hype
29 SEP 2025
Article
Short-term growth, long-term gains: can you really have both?
25 SEP 2025
Article
From Tactical to Radical Innovation – Surfacing Your Brand’s Hidden Value.
25 SEP 2025
