Community Impact

At Kantar, we believe in bringing positive change in this extraordinary world. Find out how.

We know more about this extraordinary world than anyone else. We help our clients better understand people, and turn this insight into action to inspire growth. But we also want to help everyone to grow and flourish, by building an inclusive and diverse society, creating positive impact in the communities we live and work in, ensuring we operate as a sustainable business, and encouraging our employees to take opportunities to support local causes and global initiatives.


We are passionate about giving back to the communities we work in and are proud global partners of Special Olympics, supporting their mission to create an inclusive world for all. Through our Extraordinary People programme, we come together to make a difference to our extraordinary world.

Nathalie Burdet, Chair, Extraordinary People

Extraordinary People: how we approach Community Impact at Kantar

Our ‘Extraordinary People’ Community Impact programme includes volunteering and pro bono efforts, fundraising activities, and our global partnership with Special Olympics… all of which deliver positive change in over 90 countries.

Our partnership with Special Olympics

At Kantar, we know the world is not just extraordinary, it is hugely varied. In the work we do (and the way we do it) we know the importance of inclusion and diversity. So we are very proud to be global partners of Special Olympics, helping in their mission to end the ongoing discrimination against people with intellectual disabilities, and create an inclusive world for all. We contribute towards their Global Youth Leadership programme, which brings together youth leaders with and without intellectual disabilities at nearly 200 global, national and local summits. These summits give youth leaders a platform to discuss and implement inclusion-based projects in their own communities, creating a generational shift in schools and communities around the world.

Great Wall 

The Team Kantar Challenge 2020

This year our annual fundraising challenge goes virtual. On 16 November we kick off our first virtual trek, with colleagues from around the world teaming up to raise money. Over the 30-day challenge, our teams will be clocking up nearly 21,000 miles whilst raising money to support Special Olympics' mission of creating a more inclusive world for all.

“The Team Kantar Challenge was an amazing experience and a thrilling challenge full of twists, turns, ups and downs! So proud to have completed it successfully.”

Jitendra Sharma, Project Management, Delhi

Giving time: Volunteering

Kantar employees make a positive difference to the communities we are based in. Around the world, we give our time and our expertise to local organisations who need our help. Globally, we can take at least two paid days off each year, to volunteer for non-profit organisations we feel passionately about. During our annual global Extraordinary People Week, every Kantar office takes part in volunteering and fundraising activities to give back to local communities.

Volunteering Italy

Extraordinary People Week 2019

During our Extraordinary People Week in 2019, thousands of us came together across hundreds of office locations to help local communities and raise money for our global partner Special Olympics. We cleaned up parks, rivers and beaches; helped animals; visited children’s hospitals; helped the homeless; painted walls, floors, planters and basketball courts; given blood; knitted scarves; held our own Special Olympics; visited orphans; made thousands of lunches; baked cakes; collected for food banks; cycled the distance between London and Paris (and back); washed cars; managed charity shops; collected clothes and toys... and even threw pies at our colleagues.