Kantar Advertising Effectiveness Awards integrate creative and media intelligence into one unified awards event where CMOs can find learnings and guidance from award-winning brands for their advertising strategy through examples that showcase how to tackle the industry realities:
• The impact of Gen AI on the scalability and speed of creative asset production
• Creative and media effectiveness can no longer operate in silos – they are co-dependent, and context matters
• Individual executions need to do what they are supposed to – but campaigns must have holistic insights
• Newer formats like creator content that raise real questions about the definition of effectiveness
Our media effectiveness data shows that 43% of overall campaign performance is driven by synergy effects – this is the additional impact created when audiences experience a campaign in more than one channel.
This year’s winners remind us that effectiveness is not about choosing between creative excellence and media excellence. It is about how the two fuel one another.
An amazing display of advertising effectiveness is at your fingertips.
Advertising Effectiveness Experts
Ecem Erdem
Global Creative Thought Leadership Manager | Kantar
Global Creative Thought Leadership Director | Kantar
Global Media Thought Leadership Director | Kantar
Chief Growth Officer – EPDM | Kraft-Heinz
AVP, Global Digital Strategy and Content | CeraVe DMI
Core Brands Director | Anheuser-Busch InBev Mexico
EA / Apex Legends
'Apex Legends S22'
Japan
Heinz
'Lost in Love: Tennis'
UK
CeraVe
'Romeo & Juliette'
USA
McVitie’s
'McVitie's Chocolate Digestives 100 Years OOH Banner'
UK
Did you miss the webinar?
Click here to see the Top Ten Digital winners
Click here to see the Top Ten Print/Outdoor winners
Click here to see the Top Ten TV winners
Click here to see the Top Ten Print/Outdoor winners
Click here to see the Top Ten TV winners
FAQs
What is Kantar Advertising Effectiveness Awards?
It is a yearly event that celebrates advertising that delivers real effectiveness, validated results, and genuine consumer impact.
Previously known as Kantar Creative Effectiveness Awards, the awards have evolved with the industry changes to integrate creative and media intelligence into one unified awards event.
________________________________________
Why these awards matter
Kantar Advertising Effectiveness Awards honour campaigns that demonstrate:
• Proven, measurable results
• Consumer-shaped creative and media strategies
• Media excellence driving brand and business growth
• Integrated thinking that delivers outcomes, not just output
This is the stage for marketers and agencies to celebrate effective advertising.
________________________________________
What makes us different
Unlike traditional advertising awards, our recognition isn’t based on opinion alone. Entries are rigorously assessed using creative and media frameworks based on Validated results and Consumer involvement.
________________________________________
Why winning matters
A win signals to the industry that your work is validated and effective from the consumer’s lens.
It demonstrates leadership, inspires trust and celebrates the teams who created meaningful impact.
________________________________________
Is there a regional program?
There are many regions that will be running events with localised data in the upcoming months. Get in touch with your local representative here to learn what they are planning.
________________________________________
What is the scope?
The scope of the awards is global, covering all the regions Kantar works in. The awards are based on the worked we have done in 2025 across regions and clients allowing us to understand effectiveness at a global scale.
________________________________________
What are the categories?
• TOP 10 Campaigns
• Top 10 digital/social
• Top 10 TV
• Top 10 print/outdoor
• Special award: Effectiveness at scale