You're invited to a Kantar sustainability event with a difference.

 - 98% of people in APAC say they want to lead a more sustainable lifestyle.

 - Just 17% are actively changing their behaviour to do this.

 - Why? In a cost-of-living crisis, 7 in 10 say things better for the environment or society are too expensive.

We've gathered some of the brightest minds driving sustainability transformation across APAC - and we've challenged them to a great debate.


"Brands should not prioritise sustainability in APAC because driving consumer behaviour change is costly and does not drive sales."

Watch the debate


Anurita Chopra
Head of Marketing, India, Haleon

Hayden Abercrombie
Marketing and Innovation Director, Australia, Diageo

Vanessa Gibbons
Head Carbon Trade, APAC, Climate Impact X

Trezelene Chan
Head of Sustainable Transformation Practice, APAC, Kantar


Dominic Power
Chief Growth & Innovation Officer, APAC, dentsu

Jeremy Schwartz
Global Chairman, Sustainability Practice, Kantar

Veronika Utami
Marketing Director, Consumer Diary & Specialized Nutrition, Indonesia, Frisian Flag

The debate summary

There's plenty of conversations and evidence from around the world that sustainability matters and is the right thing to do. But the role for marketing to drive change has not always been clear or easy.

This great range of perspectives will promote new ideas and actions we can all take for a better sustainable future. 

Read the debate summary

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