22% of consumers are actively changing their behaviour to shop more sustainably. This group is growing and currently makes up a $456 billion opportunity and is projected to grow to $1 trillion in 2028.
Are you maximising your opportunity? Kantar's 2025 Sustainability Sector Index provides a comprehensive overview of how consumers sustainability perceptions vary across different sectors and regions, allowing you to understand:
- The most relevant sustainability topics within your sector
- How well your sector is meeting people's expectations, including data on greenwashing perceptions
- How to innovate and communicate to gain more with sustainability
In 2025, Sustainability Sector Index offers a consistent foundational understanding of sustainability across 22 countries around the globe. Book a meeting with us to know more.
Sustainability Sector Index 2025 is an unparalleled toolkit to diagnose how people perceive and engage with your sector and how you can build more leadership in relation to environmental and social concerns.
Find your marketing
strategy focus and define
overarching and country
portfolio management
by understanding the
broader picture.
Sharpen your marketing
strategy by pinpointing
your sector performance
with diagnostics: marketing
levers, licence to operate, and
greenwashing perceptions.
Uncover consumers’
behaviours in your sector,
size the value-action gap
and zero in on the consumer
pain points you need to fix.
Identify the most relevant
sustainable concerns for your
sector and understand what needs
to be addressed by your business.
What are people concerned about?
74% of consumers believe that companies and corporations have a responsibility to address social issues. While 64% also believe that companies have a responsibility to solve climate and environmental issues.
We’ll help you understand what people are concerned about. How meaningful sustainability issues to them. And how to hit the right messaging and audiences to influence them.
Get in touchWe’ll help you understand what people are concerned about. How meaningful sustainability issues to them. And how to hit the right messaging and audiences to influence them.
Get in touch
52% of consumers believe that companies distribute misleading or false information about their sustainability efforts. Kantar's Sustainability Sector Index uses a wide variety of metrics that reveal how brands can use sustainable marketing to capture industry-specific opportunities. Making sustainability more relevant to your brand inspires trust and will give your brand confidence to take bolder action on sustainability to gain competitive advantage.
Book a meetingFood for thought
Meet seven groups who can drive sustainable growth if brands truly understand their motivations and behaviours
A new report from Kantar and WFA shows the scale of the sustainability challenge is dawning on marketers.
