Brand allyship

Get ready to have inclusion metrics at your fingertips in the Brand Inclusion Index webinar, now available on-demand.

The webinar is not only an introduction to our most inclusive research to the date but a celebration of brands who currently set the gold standard on inclusive marketing. Hear from industry pioneers that have created more brand growth and positive social change by embracing and representing diverse populations.

How can brands be better LGBTQ+ allies?

Brand LGBTQ+ allyship is more important than ever. This short article sets out the case for allyship based on the data from Kantar’s partnerships with GLAAD, DIVA magazine and Global MONITOR.

Amplifying allyship: Actions speak louder than rainbows

In this webinar, Kantar’s experts share this year's most important insights from the DEI and LGBTQ+ brand space.

Watch the webinar

Learning from Mastercard

Revisit the conversation between Kantar’s Head of DEI Valeria Piaggio and client Mastercard’s Cheryl Guerin, Executive Vice President: Global Brand Strategy & Innovation, at our 2024 Sustainable Transformation Practice Summit.

Watch the case study

Our latest thinking

Get ready to have inclusion metrics at your fingertips, join us for the launch of the Brand Inclusion Index.

The webinar will not only be an introduction to our most inclusive research to the date but a celebration of brands who currently set the gold standard on inclusive marketing. Hear from industry pioneers that have created more brand growth and positive social change by embracing and representing diverse populations.

Register for the webinar

Our 2025 Kantar DIVA report looks at challenges faced by LGBTQIA+ women and non-binary people in the UK, US, India and South Africa.

In another first, we've delved into what it means to be a true ally, with actionable tips for brands to get their approach right.

Read the report