The Kantar BrandZ Top 50 Most Valuable French Brands are this year valued at an all-time high of $507 billion, a tremendous 20% increase in value since 2023. This is world-class growth and reflects the insulating effects of brand equity against global economic and geopolitical headwinds.
Highlights from this report, which includes the opinions of 131,000 respondents about 1850 brands across more than 160 categories, reveal:
• Luxury giant Louis Vuitton retains its crown as the most valuable French brand, with a brand value of $112bn
• Super-luxe Hermès is 2025’s highest riser at to No.2, with a brand value of $109bn
• Energy company EDF is the second highest riser (No.23; $3.7bn). The prestige omni-channel beauty retailer Sephora has also seen success (No.22; $3.8bn), by expanding its range of purchasing occasions through retailer and brand partnerships.
• New entrants include CNP Assurances (No.36; $1.4bn) and Mondial Relay (No.45; $1.0bn)
• The ability of French brands to generate high demand and justify premium pricing above other brands globally means that their ability to protect margins, is enhanced.
Infographic
The French Top 50 is made up of a diverse array of brands, which signals the breadth of the French economy. Luxury and Personal Care brands account for the majority of value in the entire Top 50 ranking, contributing 17 brands and 77%. But there are 14 business categories represented this year – from banks and food brands to automotive, retail, and telecommunications brands. Explore the full list of brands in this infographic.
Top 50 Video
The brands in the French Top 50 that have experienced brand value growth are those that are investing in being more Meaningfully Different. Our global data shows that high performers on Meaningful Difference grow in value at five times the rate of low-scoring brands. Discover France’s most valuable brands of 2025 in this video.
Methodology
To be eligible for inclusion in this ranking, the brand must have been created in the market and be owned by an enterprise listed on a recognised stock exchange. For those owned by private companies, financial statements must be available in the public domain. Unicorn brands must have their most recent valuation publicly available. Watch the video to learn more about the methodology behind Kantar BrandZ brand valuation rankings, which is based on a three-step process, combining financial value and brand contribution to determine a brand’s value.
COVID-19 has proved an unpredictable force and has disrupted lives in unexpected ways. However, this year’s BrandZ™ Top 50 Most Valuable French Brands have once again shown that having a strong brand is a good insurance policy against a world turned upside down.
Despite the challenging conditions faced by many businesses, the 2021 French brand ranking rose by 5%, adding $15 billion over the past 12 months, leading to a total brand value of $325 billion.
French luxury brands retained the top three positions, with Louis Vuitton maintaining its position as the most valuable French brand, growing by 11% to $59.4 billion. In second place, Chanel grew by 2% to $43.9 billion, and Hermès secured third position for another year with 13% growth, achieving a brand value of $38.9 billion.
Personal care brands dominated the fastest risers with La Roche-Posay (No.28, $2.02 billion) growing by an impressive 25% due to innovative product lines. Lancôme (No.6, $15.0 billion) and Clarins (No. 32, $1.6 billion) were the second and third fastest risers.
Yoplait is the highest new entry at no. 30 ($1.9 billion). The online marketplace Le Bon Coin is the first pure digital brand to join the Top 50 at no.38 ($1.1 billion). Monoprix made its way into the ranking for the first time.
Access extensive data and analysis on the most valuable French brands, and the most-important brand drivers shaping consumer perceptions, and growth, in the new report.
