COVID-19 has proved an unpredictable force and has disrupted lives in unexpected ways. However, this year’s BrandZ™ Top 50 Most Valuable French Brands have once again shown that having a strong brand is a good insurance policy against a world turned upside down.

Despite the challenging conditions faced by many businesses, the 2021 French brand ranking rose by 5%, adding $15 billion over the past 12 months, leading to a total brand value of $325 billion.

French luxury brands retained the top three positions, with Louis Vuitton maintaining its position as the most valuable French brand, growing by 11% to $59.4 billion. In second place, Chanel grew by 2% to $43.9 billion, and Hermès secured third position for another year with 13% growth, achieving a brand value of $38.9 billion.

Personal care brands dominated the fastest risers with La Roche-Posay (No.28, $2.02 billion) growing by an impressive 25% due to innovative product lines. Lancôme (No.6, $15.0 billion) and Clarins (No. 32, $1.6 billion) were the second and third fastest risers.

Yoplait is the highest new entry at no. 30 ($1.9 billion). The online marketplace Le Bon Coin is the first pure digital brand to join the Top 50 at no.38 ($1.1 billion). Monoprix made its way into the ranking for the first time.

Access extensive data and analysis on the most valuable French brands, and the most-important brand drivers shaping consumer perceptions, and growth, in the new report.

BrandZ France 2021
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