Partner-led sessions at the Kantar Content Studio

Innovation Fuels Creativity. It’s Time to Reinvent the Engine

Cannes celebrates creativity. 76% of that creativity is sparked by innovative products. Today, the best innovation happens where humans and AI work together, and it goes far beyond LLMs.

Kantar & Quilt.AI invite you to explore a new model: AI trained in anthropology, powered by Kantar’s Meaningful Difference frameworks to create innovation that truly drives brand growth.

Healthy portrayals of masculinity

What evidence do brands need to push for more diverse, healthy portrayals of masculinity in their work? What data is required, and how would they measure positive impact?

The Oxford Future of Marketing Initiative will lead this invitation-only discussion with industry leads whose brands sit at the forefront of the conversation. Insights will help shape a larger summit at Oxford University’s Saïd Business School later this year.

Workshop | Inclusive AI in Action: Activating the UA Playbook 

Hosted by Kantar at their Content Studio, this hands-on workshop will unpack the Unstereotype Alliance’s Inclusive AI Playbook, showing how the principles work in practice. Through real-world case studies, participants will explore how leading brands are already using GenAI more inclusively, from curating representative data, to crafting intentional prompts, to maintaining human oversight over AI-generated creative. This interactive session is an opportunity to move from inspiration to application and is designed for marketers, creatives, and brand leaders. Attendees will leave with tools and techniques they can take back to their teams immediately.

The reach paradox in modern video

A joint Kantar × Amazon Ads session built around one clear, data-backed story: how to unlock incremental video reach and stronger brand outcomes by placing Prime Video at the centre of a coordinated DSP strategy — and what this means for how brands plan video today.