Last year we launched the In Conversation with Category Managers series with the intention of creating a hub for sharing best practices, innovation and dialogue around Category Management. We had the opportunity to chat with Category leaders at leading CPG manufacturers like Colgate and Mars. Our discussions flowed through a wide-range of pressing topics including fulfillment trends and the importance of digital channels/omnichannel planning, among others. 

Due to a high level of interest, we plan to continue the series in 2022. We will continue to address trending topics that affect Category leaders and dive-deeper into what’s fueling growth both for CPG brands and their retail partners. We expect to cover lots of space in the industry, both strategic and tactical, brick and mortar and beyond. Join us for the journey, sign up below to receive series updates.

In our series kick-off, you’ll hear from our own experts in Category and Shopper trends. They’ll unwrap three top themes and challenges from the last year and explore future implications – CPG teams invested in Category & Sales growth will not want miss!

Chapter 1: (No) Supply Chain

Hear how retailers and manufacturers are responding to supply chain shortages; and what that means for brand switching and growth of private label. 

Chapter 2: What's the Occasion?

How does the flexibility of online merchandising impact in-store assortment and displays, and how else might online shopping impact the store in the future?   

Chapter 3: 100% Sustainable

Shoppers continue to prioritize brands associated with sustainability.  CPG brands will want to continue to invest in sustainable products, packaging, and fulfillment – and identify the best messaging to shoppers.

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