Championing gender equity

Inclusion matters to women and directly influences their behaviour. Kantar’s Brand Inclusion Index research shows that 81% of women worldwide consider diversity and inclusion important at a personal level, and 77% say these values influence their purchase decisions.

Brands need to integrate diversity and inclusion throughout their advertising and business practices, not just show their support once a year. Below you will find our guide to creating a more equitable world while connecting with women and non-binary people on a deeper level.

Rights, equality, empowerment… and better advertising

Powerful storytelling, courageous conversations on women’s issues and inspiring role models can all help erase biases and empower women and girls. Read the reflections of Head of Inclusive Growth, Valeria Piaggio, on the strides the industry has made towards gender equity and the vital role advertising plays in driving positive social change.

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Sustainable Futures Podcast: The business case for inclusion

Head of Inclusive Growth, Valeria Piaggio, interviews Elspeth L'Anson, UN Women's Interim Head of the Unstereotype Alliance for this episode of Sustainable Futures.

Uncover the opportunities that inclusion holds for brands, supported by compelling evidence demonstrating the direct link between inclusion and business success.

Listen to the episode

Brand Inclusion Index 2024

Upending the myth of ‘go woke, go broke’, our global Brand Inclusion Index study identified that inclusive marketing is a significant opportunity to drive brand growth.

Read the report to learn from brands like Dove, which was crowned the most inclusive brand according to women.

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Flipping the gender coin

In the age of rising toxic masculinity, our Connecting with men: Decoding modern masculinity paper reveals that many men feel poorly represented in advertising. Evidence from Kantar’s LINK ad testing database proves that more authentic and nuanced portrayals of men could boost brand equity by 37%, short-term sales by 21%, and improve ad effectiveness among all genders.

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