Is personalisation bad for PR?

We’ve created this report to help our clients navigate the risks and reap the rewards of using personalised channels in their PR and communications plans.

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Boosting brand reputation

#5 AWS, 'When I grow Up' (TV)

This ad highlights the day of a child with his grandparent outlining all the technology (supported by AWS) that was used in the process. The strong sense of positivity and anti-ageist representation of senior citizens is what makes this ad so effective.
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Boosting brand reputation in a personalised world is a summary of research from 8,000 consumers and interviews with some of the world’s leading thinkers in PR & corporate communications.

With audiences accessing more of your messages through personal devices and environments, this report considers:

  • Who do consumers trust for news and brand information?
  • Where does their trust come from?
  • Do consumers like influencers?
  • Relevance and privacy: What’s appropriate? What’s not?

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Alexander Leinhos, Head of External Communications, Vodafone Germany‘In Germany, we say that media are the fourth pillar of democracy. But to keep this, journalists need to maintain their credibility – they’re the glue that keeps everything together.’