Is personalisation bad for PR?
We’ve created this report to help our clients navigate the risks and reap the rewards of using personalised channels in their PR and communications plans.
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Boosting brand reputation in a personalised world is a summary of research from 8,000 consumers and interviews with some of the world’s leading thinkers in PR & corporate communications.
With audiences accessing more of your messages through personal devices and environments, this report considers:
- Who do consumers trust for news and brand information?
- Where does their trust come from?
- Do consumers like influencers?
- Relevance and privacy: What’s appropriate? What’s not?