Overview

Most businesses are data rich but insights poor. To overcome this challenge, they invest in broad technologies to help ingest, enrich, harmonise and blend data from various sources and formats. Within the data to insight journey, the most time and resource intensive component is the compilation of data to answer specific business questions, and ability to reduce “time to insight” remains a critical business metric.

Read more about Data Strategy & Engineering.

Featuring:

• David Iudica, Head of Global Vertical & Media Consumer Research, Facebook 
• Chris Lavergne, Director of Business intelligence, The Coca-Cola Company
• Michele Goetz, Vice President/Principal Analyst, Forrester
• Michelle Eule, Head of Platforms & Data, Insights Division, North America, Kantar

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Overview

As customer experience, behaviour and purchase data becomes more widespread, it is key for marketing analytics professionals to provide a holistic understanding of what drives customer loyalty, helping companies accurately estimate customer value and finding ways to increase the value they provide to customers.

Read more about Personalising Customer Communications.

Featuring:

• Ankur Jain, Executive Director, Global Business Intelligence & Analytics, The Estee Lauder Companies Inc.
• Markus Dmytrzak, Sr. Director, Advanced Analytics and Decision Sciences, Sam’s Club
• Jim Sprigg, Director of Database Marketing & Analytics, InterContinental Hotels Group (IHG)
• Brandon Purcell, Principal Analyst, Forrester
• Bill Pink, Managing Partner, Head of global Analytics Leads, Kantar

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