Navigating uncertainty in today’s volatile markets is a constant challenge for every business. Marketing leaders are under pressure to make increasingly faster, smarter decisions to meet growth strategies.
Curating Meaningful Data to Shape Valuable, Future-Fit Brands
In an uncertain world, how can brands stimulate long term brand creation to ensure that they are future fit and shielded against price shock and volatility?
Panel:
— Rafael Alcaraz, Ph.D.: Head of commercial Marketing Insights (Aetna & Caremark) at CVS Health
— Verity Gill: Brand Effectiveness Lead at John Lewis PartnershipStian Giskeødegård
— Stian Giskeødegård: Nordic Brand & Marketing Director, Elkjøp Nordic
Host:
Matthew Dodd: Senior Director, Global Clients & EMEA Market Development, Analytics, Kantar
Curating Meaningful Data to Elevate Creative Effectiveness
How do you get more meaningful connections through your data assets to understand new patterns of consumer language and cultural trends to stay relevant and elevate creative value?
Panel: TBC
Host:
Steve Silvers: EVP, Product Development, Global Creative & Media Solutions, Kantar
Curating Meaningful Data for Strong, Sustainable Positioning that Drives Brand Growth
All agree that Sustainability should be part of every business strategy but what programs should companies focus on, and how should they measure their success?
Panel: TBC
Curating Meaningful Data to Maximise the Value of Every Customer Relationship
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As more people practice cautious consumerism, how can brands leverage, and interpret their available data to create a truly 360 view of customer needs, aspirations and buying behaviour to maximise ROI?
Host:
Ashish JhaHead of analytics Market Development, APAC
Kantar
Panel:
Nivedita (Nivi) Mandal
Director Consumer Insights and Analytics, Consumer Segment, Europe
The Goodyear Tire & Rubber Company
Ashley Skilton
Customer Insight and Transformation Lead
Sainsbury’s