Which business challenges keep the experts and influencers up at night? Where are they celebrating success and business growth? How are they using analytics to transform and drive their business forward?
Dealing with the Marketing Data Deluge
How to make data accessible and useful.— Cyrus Kelley, Vice President, Consumer Insights & Loyalty, Red Robin
— Debra J. Mednick, Sr. Manager Market Intelligence & Insights, BIC
— Cecilia Dones, Head Data Sciences, Moët Hennessy— Doug Jensen, SVP Go-to-Market Analytics & Activation and Learning Center of Excellence Enterprise Marketing & Data, The Estee Lauder Companies
— Shardul Wartikar, VP & Head of Global Analytics Leads, Kantar
Marketing Decisions in Times of Disruption
How useful is historical data in predicting the future?
— Sunando Das, Global Head of Predictive Marketing & Shopping Analytics, Unilever
— Stephanie Lakritz, Digital Data and Analytics Transformation Lead, NA, Mars
— Meghan Liefeld, Director of Consumer Insights, Champion Petfoods
— J. Walker Smith, Knowledge Lead – Global Consulting, Kantar
The Marketing Investment Balancing Act
Short-term sales or long-term brand building?— Eric Schmidt, Senior Leader Global Data & Analytics, The Coca-Cola Companies
— Loucenda Teter, Senior Director, Strategy & Insights, Darden
— Bhanu Bhardwaj, Director, Head of Marketing Science, Meta
— Host: Patrick Moriarty, SVP & Analytics Practice Leader, North America, Kantar
The Promise of the Machine in Marketing
How does AI & ML improve marketing decision making?
— Elaine Rodrigo, Chief Insights & Analytics Officer, Reckitt
— Jenny Bullis, VP, Marketing Science, EMEA, Meta
— Cynthia Vega, Global Product Lead, DX Analytics & iLab Head of Global Partnership