CX as a Value Driver

F2F Morning Session

Event Details

12 March 2026 8:30-12:30 EET Sofia, Unioninkatu 27, Helsinki
 

Customer expectations are evolving fast — and organisations that deliver meaningful and different experiences are the ones unlocking growth. But proving the real business impact of CX remains a challenge for many teams.

Join Kantar and Qualtrics for a focused, insight-rich session where we explore how modern experience programmes connect directly to brand outcomes, commercial performance, and organisational strategy.

The event will offer a tactical roadmap to help you move beyond sentiment and link customer experience directly to commercial growth.

 

Agenda

08:30 - 09:15 Breakfast
09:15 -10:00 Experience disruption: How brands grow from customer experience
10:00 - 10:30 Kantar’s CX measurement framework
10:30 - 11:15 The tangible value of Customer Experience
11:15 - 11:40 Panel discussion & wrap up
11:40 – 12:30 Lunch

 

Register now to reserve your spot!


Speakers
Headshot of Peter Aitken
Peter Aitken
Head of Customer Strategy and Insights
Kantar, Global
Headshot of Adriana Piazza
Adriana Piazza
Experience Management Strategist
Qualtrics EMEA
Headshot of Manolis Koumantaros
Manolis Koumantaros
Customer Experience Lead
Kantar, Finland