Let's face the facts:
Fact #1: Not every survey panellist is fully engaged when taking every survey (they are human). And there are known groups and sophisticated individuals trying to hack panels to collect rewards they didn’t earn (people are paid for their time and data).
Fact #2: Quality starts with survey design, question design, and survey length. The cognitive load put on panellist and the overall survey-taking experience needs to be considered up front (or even the most engaged panellists will disengage, regardless of the reward).
Fact #3: In Q4 2022, researchers are discarding on average up to 38% of the data they collect due to quality concerns and panel fraud. Many are finding data skews are rendering research useless – with one recent prospect citing that they had to return 70% of data provided by a leading panel provider.
COVID drove unprecedented levels of online fraud – and surveys are no exception. But, to ensure fraudulent actors don’t destroy data, they need to be removed in seconds – and that can’t be done manually.
This is why we have Qubed, our antifraud technology that uses state-of-the-art machine learning and 3 Deep Neural AI Networks to identify fraud.
Explore what makes Qubed unique here. And let's discuss boosting the quality of your survey data.
The State of Online Research Panels