There can be big discrepancies between what people tell us in surveys and the truth.
Respondents tend to over and under claim certain answers, but it’s not always conscious behaviour. While the motivations for dishonesty range, it’s important to address this issue when designing a questionnaire for online respondents.
Over the past few years, Kantar has conducted extensive research to explore, understand and develop ways to encourage more truthful responses from respondents. Join Kantar's Jon Puleston in a session where he shares some of our learnings.
During this session we'll cover:
- How to avoid bias in your research and understanding the underlying causes
- Best practice for question design that encourage more truthful answers
- Techniques that circumvent people from lying in the first place
- How to analyse data from surveys where you suspect untruthfulness
Duration: 1 hour
Vice President of Innovation, Kantar, Profiles Division