Consistently providing quality-assured, essential data to our clients is our purpose at Kantar Profiles. And behind every survey response is a person that represents the voice of thousands.

This is why highly engaged respondents are critical to collecting trustworthy data.

LifePoints is Kantar Profiles’ proprietary double opt-in (DOI) panel and exclusively available through the Kantar Profiles Audience Network. Deeply profiled and highly engaged, LifePoints provides you with a quality and rich source of first-party data.

A global research community

In numbers

42 Countries
26 Languages
4,800 Profiling attributes
50+ Compliance and validation checks

Recruitment and profiling

Through the DOI process, respondents agree to country-specific terms and conditions and privacy policies.

The ongoing profiling information we collect on our members spans over 20 categories and amounts to an unprecedented 4,800 attributes - so you know more about them before they answer a single question.

A panel managed for engagement

Our panel is managed to give members the best user experience possible, ensuring you collect highly engaged responses from them. They not only join a panel, they join a community.

We provide our panel members with a fully mobile optimised experience, a brand they can trust and a member website that focuses on taking surveys and redeeming points - an environment where they feel comfortable providing data.

Hear from our members

We recently asked our panellists what they like about taking surveys, their favourite topics, most memorable questions and more. Hear what they had to say..

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profiles respondent hub

Profiles Respondent Hub 

Find a breakout of the 170+ million people across our top 100 markets within the Profiles Respondent Hub – the most reliable network in the industry.
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