Explore our audiences
Whether you’re researching a broad global audience or you have a specific target, Kantar Profiles Audience Network gives you access to the people you need to talk to.
Consumer audiences
Kantar Profiles’ proprietary global consumer research panel is profiled on more than 4,800 attributes across 20 categories, including household, health conditions, education, automobile, electronics, country specific attributes and more.
Our complete network of consumers is comprised of Kantar Profiles’ owned panel in addition to 44+ trusted partners. Tap into more than 80% of the industry's top sample sources, including local and social partners like WeChat, Uppon, Facebook and Quantas - all through a single access point.
Request a quoteOur complete network of consumers is comprised of Kantar Profiles’ owned panel in addition to 44+ trusted partners. Tap into more than 80% of the industry's top sample sources, including local and social partners like WeChat, Uppon, Facebook and Quantas - all through a single access point.
Healthcare professionals
Kantar Profiles’ proprietary physician research panel consists of over 2 million highly targeted Physicians, KOLs, Nurses, Payers and other key healthcare stakeholders. They are profiled on over 100 specialties over 44 therapeutic areas in 56 countries.
We hold the revised standard ISO 20252 globally for Healthcare Market Research and Panel Management. A promise we use the latest industry standards on IT Security and Data Protection.
Request a quoteWe hold the revised standard ISO 20252 globally for Healthcare Market Research and Panel Management. A promise we use the latest industry standards on IT Security and Data Protection.
Niche audiences
If you’re looking for specific targets, Kantar Profiles can support. Our network covers a range of niche targets including, but not limited to: mobile and social audiences, B2B (IT decision makers, business decision makers, small business owners), patients, millennials and more.
Request a quote
Custom audiences
Kantar Profiles has been building and maintaining online panels for over 30 years. With our deep understanding of creating engaging research panels, our enterprise grade platform and research technology, we are ideally positioned to find your custom audience.
Request a quoteClient results
Learn how Kantar was able to reach and engage the LGBTQI+ community through online research, as part of a project with DIVA magazine.
We helped a global pharma client to understand the unmet needs for people suffering from a rare disease in the US, France, Germany and Brazil.
We carefully approached a sensitive topic with a tailored audience to gather reliable data to inform the final visual identity for a brand.
Download the Kantar Profiles Audience Network Book
Learn more about our unprecedented global reach to the audiences you need.
Get the book
Discover more
Connecting with Communities
Kantar is asking people globally about their behaviours, thoughts and feelings towards topical social, economic and environmental issues. Read what respondents have to say here.
Learn moreInspiration
Explore what quality really means in online survey research, why it matters, and how you can improve the quality of your research.
Physicians around the world have seen patients put their health at greater risk due to the COVID-19 pandemic.
Explore the impact inflation and today's economy is having on consumer support for sustainable products and practices.
5 ways to improve the quality of your survey data
Our experts recommend five ways to approach your research projects to gain greater confidence in the quality of your data.
Read more