Leading brands use Kantar Profiles’ Audience Network because...

100% compliant sample sources

We only collect data from people who have given permission to share it. Trust that we ensure data collection is done in respect of data protection regulations around the world.


Quality and consistent insights

Our extensive history managing fieldwork and building market research panels has made our teams the best at sample sourcing for consistent and normative data for tracking and longitudinal research. 


Automated access to global markets

Our unique API-driven sampling platform gives you access to more than 169+ million research-ready respondents across 100+ global markets through a single access point - a faster way to field. 


Engaged audiences

Kantar Profiles’ proprietary online panel provides a community experience for respondents. A place where they feel comfortable sharing data. We partner with local sample sources, like WeChat, for the same reason.   

Explore our audiences

Whether you’re researching a broad global audience or you have a specific target, Kantar Profiles Audience Network gives you access to the people you need to talk to.

sample source, market research panel

Consumer audiences

Kantar Profiles’ proprietary global consumer research panel is profiled on more than 4,800 attributes across 20 categories, including household, health conditions, education, automobile, electronics, country specific attributes and more.

Our complete network of consumers is comprised of Kantar Profiles’ owned panel in addition to 44+ trusted partners. Tap into more than 80% of the industry's top sample sources, including local and social partners like WeChat, Uppon, Facebook and Quantas - all through a single access point. 
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first party data, audience data, physician panel

Healthcare professionals

Kantar Profiles’ proprietary physician research panel consists of over 2 million highly targeted Physicians, KOLs, Nurses, Payers and other key healthcare stakeholders. They are profiled on over 100 specialties over 44 therapeutic areas in 56 countries. 

We hold the revised standard ISO 20252 globally for Healthcare Market Research and Panel Management. A promise we use the latest industry standards on IT Security and Data Protection.
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sample source, market research panel

Niche audiences

If you’re looking for specific targets, Kantar Profiles can support.  Our network covers a range of niche targets including, but not limited to: mobile and social audiences, B2B (IT decision makers, business decision makers, small business owners), patients, millennials and more. 
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first party audience data

Custom audiences

Kantar Profiles has been building and maintaining online panels for over 30 years. With our deep understanding of creating engaging research panels, our enterprise grade platform and research technology, we are ideally positioned to find your custom audience.
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Client results
Pride at Kantar
Learn how Kantar was able to reach and engage the LGBTQI+ community through online research, as part of a project with DIVA magazine.
Global pharma rare disease
We helped a global pharma client to understand the unmet needs for people suffering from a rare disease in the US, France, Germany and Brazil.
pharma brand case study
We carefully approached a sensitive topic with a tailored audience to gather reliable data to inform the final visual identity for a brand.
profiles network book

Download the Kantar Profiles Audience Network Book

Learn more about our unprecedented global reach to the audiences you need.
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Discover more
researching communities, online research
Connecting with Communities
Kantar is asking people globally about their behaviours, thoughts and feelings towards topical social, economic and environmental issues. Read what respondents have to say here.
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quality panel survey research
Explore what quality really means in online survey research, why it matters, and how you can improve the quality of your research.
office visit, delay of care
Physicians around the world have seen patients put their health at greater risk due to the COVID-19 pandemic.
eco conscious female shopper
Explore the impact inflation and today's economy is having on consumer support for sustainable products and practices.
quality panel; quality survey data

5 ways to improve the quality of your survey data

Our experts recommend five ways to approach your research projects to gain greater confidence in the quality of your data. 
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