Profile and plan with globally harmonised consumer data

Built on a representative sample of over 85,000 respondents, the latest wave of TGI Global Quick View data offers globally harmonised consumer insight comparable across 35 countries, enabling its users to quickly and easily: 

  • Pinpoint key differences and similarities between markets
  • Identify global media trends and their impact on categories and brands  
  • Enrich media planning with coverage of 200 global media properties 

The latest wave of research explores consumer attitudes, media preferences, and lifestyle choices in the wake of the COVID-19 pandemic, with comprehensive coverage on video and audio streaming, social networking, online news and podcasts, gaming, personal finance, and sustainability behaviours. Segmentations are comparable with TGI country and multi-country datasets so that you can develop your local or regional media planning strategies based on global growth opportunities.

Get in touch to learn more about the latest wave of research and insight from TGI Global Quick View.

Data in motion: discover how news is consumed globally

Discover how news is consumed globally

Our infographic reveals the degree to which consumers engage with news on a variety of devices and media – with big ramifications for media planning and activation.

Download here

 

Data coverage 

Access a holistic profile of connected consumers that is consistent and applicable across markets. The latest wave of research captures behaviours and attitudes towards technology and media from over 85,000 respondents worldwide.

Consumer coverage includes:

  • Adoption and usage of digital platforms and content preferences – including topics of interest and research methods.
  • Attitudinal statements related to technology preference and sentiment – including drivers of new tech adoption.
  • Key online activities in relation to communication, ecommerce, and entertainment, as well as mobile-specific behaviours.
  • Attitudinal statements related to consumer lifestyle choices and digital behaviours in the aftermath of the COVID-19 pandemic.

Get in touch to learn more about the latest wave of research and insight from TGI Global Quick View.

Delve deep into digital behaviours and media consumption with insights on brand and product usage. The latest wave of research tracks consumer engagement with over 500 brands across a wide range of categories.

Brand coverage includes:

  • Usage of audio streaming services, paid & free video channels, and social networks.
  • Engagement with news sources and podcasts.
  • Usage of gaming devices, networks, and genres – plus attitudinal statements related to access and purchase preference.
  • Interest in sports, top competitions, and clubs, as well as purchase preferences for sports brands.
  • Usage of services offered by top financial brands.

Get in touch to learn more about the latest wave of research and insight from TGI Global Quick View.

Identify global trends and related opportunities across mature and emerging markets. The latest wave of research covers connected consumers in 35 countries worldwide.

Markets covered:

  • North & South America: Argentina, Brazil, Canada, Mexico, USA
  • Europe, Middle East & Africa: Austria, Belgium, Denmark, Egypt, France, Germany, Great Britain, Italy, Netherlands, Norway, Poland, Russia, South Africa, Spain, Sweden, Switzerland, Turkey
  • Asia Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Philippines, Saudi Arabia, South Korea, Singapore, Taiwan

Get in touch to learn more about the latest wave of research and insight from TGI Global Quick View.