Kantar, the world’s leading data, insights and consulting company, and Médiamétrie, the French industry leader in media research, have been awarded the Silver Trophy at the prestigious Grand Prix Syntec Council for the development of the RateOnAir audience meter. RateOnAir is a personal, portable meter designed by Médiamétrie to extend audience viewing and listening measurement to out of home media consumption.
RateOnAir uses Kantar’s industry-accredited watermarking technology, capturing all content and advertising consumed by audiences with high granularity. Already deployed by Médiamétrie and Kantar in France, Norway and Sweden, RateOnAir can be integrated with Kantar’s People Meter and Focal Meter to provide a comprehensive understanding of all media viewing and listening irrespective of screen or location.
Keld Nielsen, Global Strategic Director at Kantar’s Media Division, commented: “This award is great recognition for our partnership with Médiamétrie, which is enabling greater precision and value in audience measurement in France and other international markets. Kantar’s world-leading content detection technologies, integrated with Médiamétrie's portable people meter, enable us to unlock audiences and deliver comprehensive, people-based measurement.”
Arnaud Annebicque, Director of MetricLine, the department responsible for marketing Médiamétrie’s technologies and know how internationally, commented: “Médiamétrie is internationally renowned for innovation in audience measurement. This prize confirms our ambitions, both technological and international, and now rewards the partnership initiated with Kantar in 2016. The deployment of this innovative measurement technology is proving its worth, particularly to broadcasters and media agencies seeking to better understand overall audience behaviour.”
* Watermarking consists of inserting an audio tag into broadcasts that is inaudible to the human ear. This tag identifies the channel airing the programme, as well as regular markers of the broadcast time. Audience meters installed in panellist homes detect these signals.