Brand Analytics

Explain and quantify the links from brand associations to equity and to sales, to optimise brand and media strategies.

01

Optimise what your brand stands for

Assess the most important messages, imagery, and marketing strategies that drive brand equity for different segments.

02

Quantify the contribution of brand equity to sales

Prove the link from brand equity to business outcomes. Explain how each part of the media mix impacts brand perceptions.

03

Use AI techniques for rapid brand insights

Analyse social media, online reviews, speech, text, chatbots and more, to see market and category landscapes and trends.

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