Innovation Strategy
Where should you play in order to win? Build an innovation strategy based on insights about real people, with expert help.
Focus on innovation measurement.
Sales figures are naturally used for evaluating innovation performance, but how many new products actually succeed in attracting new shoppers to the brand? And how many encourage shoppers to buy more, rather than cannibalising other products within the brand portfolio?
Find ROI and incremental sales. Compare a product’s performance to our “success benchmarks” across categories and markets.
Better predict your launch’s performance, maximise adoption and negotiate better shelf positions with retailers.
