Challenge
The KEZ’s Kitchen team had developed 15 snacking ideas, and they needed to identify and prioritize a select few for further development.
The winning ideas were to be put forward for ranging discussion with Australia’s two leading supermarkets, Coles and Woolworths. Getting into a supermarket would be the biggest volume opportunity for Kez’s Kitchen and would generate significant profit for the business.
Approach
The selection and refinement process had to be completed within three weeks to meet the supermarkets’ deadline. Using IdeaEvaluate on Kantar Marketplace, Kez’s Kitchen was able to prioritise winning product ideas that consumers would want to buy.
Insight
The study was able to confidently determine that ‘Fancy Tops’ was the best idea to present to Coles and Woolworths. It was perceived as ‘fancy, unique, indulgent’ and ‘a perfect treat after dinner’ – all attributes that contributed to high endorsement, reinforced the Kez’s Kitchen brand position and provided uniqueness that was compelling to our retail customers to range.
Impact
With Kantar Marketplace’s agility and robust methodology, as well as excellent working partnership with the Kantar team, Kez’s Kitchen successfully extended its range, gaining four new SKUs across Coles and Woolworths.
