Understanding global creative to tailor to local market context and life stage
Helping White Claw optimise global creative for the Australian market.
“Kantar’s fast and agile solution allowed us to quickly evaluate whether global comms resonated in the local market. This study was essential in ensuring we speak the right language with Australians. With subtle yet crucial adjustments, we were able to customise our communications to connect with the Australian consumers in a relevant way. Beyond the data, the consultative nature of the project allowed us to align our communications approach with White Claw’s long-term strategy and year on year planning. This collaborative approach with Kantar, Lion and the White Claw team demonstrated the power and importance of pre-testing communications.”
Ad testing on Kantar Marketplace
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