Ad testing and development

Eliminate guesswork and create extraordinary ads that perform.
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Extraordinary creative, with ad testing that's extraordinarily fast.

Test TV, digital, print and outdoor advertising with agile ad testing solutions. Make confident, data-driven decisions about what works and how to optimise your creative.

Screen ads

Find the strongest direction

Which creative has the most potential? Quickly determine which ads will most successfully engage people and generate the most impact for your brand.

TV ad testing 
Digital ad testing 
Print and outdoor ad testing
Ad optimisation

Go live with confidence

Your creative is good. But will it be effective?Understand the strengths and weaknesses of your ads and what you can do to optimise them. Reliably predict your creative's impact on brand and sales.

TV ad testing with diagnostics
Digital ad testing with diagnostics
Print and outdoor ad testing with diagnostics

In-market ad testing
Ad effectiveness

Optimise your live ad campaigns

How are your live ads performing? Fine tune campaign investment with an understanding how your ad is impacting engagement, persuasion and brand metrics.

In-market ad testing


Launch ads with impact

Make your budget go further. Run only the strongest creative and optimise spend while ads are in flight.

Move at the speed of business

Get cost-effective results in as few as 6 hours, so you can work smarter and make timely decisions.

Benefit from proven methods

Choose from extensively validated solutions that reliably predict an ad’s impact on sales and brand-building. 

Be in command of your insights

Access all your ad test results from a single dashboard. Compare insights and track results over time.
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Putting effectiveness back into creative
Analysing a sample of 2019 Cannes Lions award winners, we explore how distinctive ads may or may not succeed in building brands.
Read now