Ad testing and development

Create extraordinary ads that perform. 

Extraordinary creative, with ad testing that's extraordinarily fast

Evaluate TV, digital, print and outdoor advertising with agile ad testing solutions. Make confident, data-driven decisions about what works, how much to spend and how to optimise your creative. 
Ad screening 

Gauge ad performance 

Does your creative have potential? Quickly determine whether your ads will successfully engage people and deliver against your brand objectives.

TV ad testing 
Digital ad testing 
Print and outdoor ad testing
Ad optimisation

Launch with confidence 

Will your creative be effective? Understand the strengths and weaknesses of your ads and what you can do to optimise them. Reliably predict your creative’s impact on brand and sales. 

TV ad testing with diagnostics
Digital ad testing with diagnostics
Print and outdoor ad testing with diagnostics

In-market ad testing
Live ad testing 

Optimise your live ad campaigns 

How are your live ads performing? Fine tune campaign investment with an understanding how your ad is impacting engagement, persuasion and brand metrics.

Creative mix optimisation


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Advertise with impact 

Make your budget go further. Run only the strongest creative and optimise spend with insight on both own and competitive advertising.
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Move at the speed of business 

Get cost-effective ad test results in as few as 6 hours. Keep track of competitive advertising with at-the-ready intelligence.
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Benefit from proven methods

Choose from extensively validated solutions that reliably predict an ad’s impact on sales and brand-building. 
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Be in command of your insights

Use your Kantar Marketplace account to access ad test results, plus request studies, reports and data right when you need them. 
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The most creative and effective ads of 2020
Kantar’s Creative Effectiveness Awards recognise the best TV and digital ads globally – as judged by consumers.
Read now