Extraordinary creative, with ad testing that's extraordinarily fast
Evaluate TV, digital, print and outdoor advertising with agile ad testing solutions. Make confident, data-driven decisions about what works, how much to spend and how to optimise your creative.
Volume screening
Test more of your ads, faster
Quickly and iteratively test your own and competitor advertising using powerful artificial intelligence. Get feedback on creative that would normally go untested, such as promotional ads, short run ads and secondary campaign assets.
AI-powered TV ad testing
AI-powered digital ad testing
Fast validation
Launch with confidence
Know whether your creative will deliver on your objectives. Quickly determine whether your ad is poised to engage people, drive sales and build your brand.
TV ad testing
Digital ad testing
Print and outdoor ad testing
Rapid optimisation
Perfect your creative
Gauge whether your creative will be effective. Understand the strengths and weaknesses of your ads and what you can do to optimise them. Reliably predict impact on brand and sales.
TV ad testing with diagnostics
Digital ad testing with diagnostics
Print and outdoor ad testing with diagnostics
Live ad testing
Optimise your live ad campaigns
How are your live ads performing? Fine tune campaign investment with an understanding how your ad is impacting engagement, persuasion and brand metrics.
Benefits
Advertise with impact
Make your budget go further. Run only the strongest creative and optimise spend with insight on both own and competitive advertising.
Move at the speed of business
Get cost-effective ad test results in as few as 6 hours. Keep track of competitive advertising with at-the-ready intelligence.
Benefit from proven methods
Choose from extensively validated solutions that reliably predict an ad’s impact on sales and brand-building.
Be in command of your insights
Use your Kantar Marketplace account to access ad test results, plus request studies, reports and data right when you need them.
The most creative and effective ads of 2020
Kantar’s Creative Effectiveness Awards recognise the best TV and digital ads globally – as judged by consumers.
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