Future Proof: How will COVID-19 affect media and advertising?

Should brands continue advertising during a crisis? We speak to Kantar experts to find out how the landscape is changing.
20 April 2020
filming at home
Jane Ostler
Jane
Ostler

Global Head of Media, Insights Division

andy brown
Andy
Brown

Chairman & CEO, Media Division

daren poole
Daren
Poole

Global Head of Creative, Insights Division

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Host Professor Andrew Stephen chats to Jane Ostler, Daren Poole and Andy Brown, media and creative experts from Kantar, to find out what the coronavirus means for media and advertising. What happens if brands stop advertising? How are our consumption habits changing? And what makes a good piece of creative at this time?

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Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.

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