Uncovering new shopper segments in the time of COVID-19
Never in modern times has shopper behavior shifted this dramatically, this quickly, and without a clear playbook as it has during COVID-19. Shoppers are stressed, purchasing behaviour is in flux, and new patterns are emerging. As the pandemic continues, retailers and manufacturers must understand these shifting priorities to attract switching shoppers and create lasting loyalty.
The first wave of the COVID-19 Commerce Snapshot study will help you understand the current US shopper landscape. By segmenting affected shoppers, we’ve provided a snapshot of current behaviour with a lens toward the future. Complete the form below to dive deeper into the study details, key findings, and tangible next steps for the retail community.