After a year of uncertainty and falling consumer confidence, food brands were already feeling the pressure before COVID-19. Despite this, last year 12 of the top 20 food brands in the UK ranking grew, demonstrating that there are growth opportunities for even the biggest brands.
Understanding consumers to find growth
Our ranking of the most chosen food brands uncovers the key market trends at play and highlights how successful brands have addressed these. The report covers 2019, and while this pre-dates the current crisis, the fundamentals of brand growth are more relevant than ever for companies looking to emerge from lockdown.
Get your copy and discover:
- Which brands have found growth by bringing the street food trend into the home
- The rise of plant-based eating and how to appeal to consumers’ changing perceptions of health
- How understanding consumers’ needs has allowed brands to stretch into new areas and broaden their appeal
- Inspiring examples of brands using the five levers of growth: more presence, more categories, more targets, more moments, new needs
Read the report today and sign up to the webinar to hear directly from our experts on how brands can find growth, regardless of the disruptions that come their way.
Rankings will also be published which uncover the most chosen brands in Health and beauty (8 June), Beverages (10 June), Dairy and alternatives (17 June) and Homecare (18 June).