Check out the first video version of our Thermometer report, which monitors local and regional consumption in Latin America.
This edition provides insights on how to manage the risk of lower growth in 2021. It provides a forward-looking overview of FMCG in the region, which grew by 75% in 2020... with a contribution of up to 50% coming from lower socioeconomic levels (SELs), who were supported by governmental aid.
In Latam, the economic situation has deteriorated in 2021, affecting consumers’ discretionary spending. Two factors are key to both categories and brands:
- How essential the category is, measured by its purchase frequency
- How dependent on the lower-SEL contribution it was in 2020
In 2021, government aid programs will not be at the same level as last year’s – and the impact of COVID-19 is far from over. How will consumers rationalise purchases?
Companies must be prepared to react proactively, by understanding the risk brands may lose spending in 2021. These short videos will help you navigate the new normal.