LEARN FROM THE MOST INNOVATIVE BRANDS

  • How has Nutella spread across Europe while consistently evolving with consumer needs?  
  • How does Samsung leverage its comprehensive technology portfolio to maintain a robust competitive edge?  
  • What has allowed Jio Platforms to diversify their offering and put themselves in a position to become a rising innovative brand?
  • How is Beck’s able to remain meaningfully different through innovation in a crowded market?  
  • And finally, which brand has gone beyond the obvious to be a pioneer in their category? 

In this second edition of the awards, we celebrate winning brands in four categories and uncover what’s behind their success - drawing on our global 2024 Kantar BrandZ data, interviews with leading innovators, analysis of their sales performance and qualitative data. 

Download our free guide to discover the 5 lessons learned from the winners, get their perspective on what it means to innovate in their category and data-driven insights on how to drive growth through innovation. 

Download the free guide

This year, our awards are inspired by brands that have successfully used innovation to move into new space. Today, we are celebrating how they have unlocked these new opportunities and put meaningfully different innovation at the heart of their continued growth strategies. 

We’re passionate about innovation at Kantar and would love to talk to you about your innovation challenges.

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