Creative Development & Evaluation

Develop extraordinary and effective creative, so you can stand out and grow your brand.
creative development

Uncover human insight for winning creative

Build a robust foundation for your creative platform, based on relevant human truths.

Maximise ROI from your ads

Optimise your creative to stand out, create meaningful impressions, and drive brand growth in the short and long-term.

Make your creative go further

Learn which markets your creative could successfully transfer to, with our predictive AI model.
Featured solutions
Grow your brand with extraordinary creative. Know how your advert will perform, and how to improve it to maximise ROI.
Make your creative go further. Understand which markets it could successfully transfer to with our predictive AI model.
ad testing marketplace

Ad testing on Kantar Marketplace

Evaluate TV, digital, print and outdoor advertising with agile ad testing solutions. Make confident, data-driven decisions about what works, how much to spend and how to optimise your creative. 
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