Boost digital ad performance across media placements with Context Lab.
Available as an automated, serviced-only solution
Test multiple ads to understand which digital ads perform best on a given channel. Or, look at a single ad on mobile or desktop to assess whether it will perform effectively across channels.
Our control versus exposed design helps you quickly measure the contextual impact of exposure to an ad so you can adjust campaigns in flight. Available for: YouTube, Facebook, Instagram, Twitter, TikTok and YouKu.
Gain insight into the strengths of your digital ads so you understand the 'why' behind your performance metrics.
Look at a breakdown of performance on a variety of dimensions, including enjoyment and stopping power, as well as versus our norms. Added behavioural metrics such as video play and skip rates also provide a view of engagement with your creative.
Digital media moves fast. Context Lab helps you quickly gain a contextual understanding of your media effectiveness so you can use your budget more efficiently.
Plus, there's no need to wait for your campaign to finish to begin your study. Test ads pre, during or post campaign, so you can adapt your media plan with the speed your business demands.
Optimise campaigns with a contextual understanding of ad performance. Get feedback in as little as 1-2 days so you can quickly adjust spend, if needed.
Use your Kantar Marketplace account to request studies when you need them.
An expert will contact you to set up your study based on your precise needs.
View and analyse your results in a convenient dashboard, plus work with an expert who’ll help you interpret the findings.
Argentina, Australia, Belgium, Brazil, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Peru, Philippines, Poland, Romania, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom, United States of America, Vietnam