Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Media trends
Marketing Trends 2024

From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year

strapline
Kantar. Shape your brand future
Introducing Kantar’s new brand positioning, and our promise to clients
B2B research India
Reimagining Business-to-Business market research
Strategic market research to help you grow in an intensely competitive environment.
retail 2024
Retail in 2024 and Beyond: Turbulent Transformation

Unlock growth in a volatile economy and digital world with our white paper. Discover six strategic retail themes for success, revealing clear and actionable insights.

SSI 2023 HERO campaign page
Sustainability Sector Index

Establish your brand leadership in sustainability.

Kantar BrandZ 2023
Kantar BrandZ Most Valuable Global Brands 2023

Explore how the world’s most valuable brands have faced the challenges of the past year and the opportunities to chart a path to future growth

innovation sustainable packaging
Designing for a waste free future
Understand the impact of waste on people, planet and the economy and how disruptive innovation can drive consumer behaviour.
sustainability 2023
Unlocking Value

Discover the value behind cross-media and cross-platform audience measurement for agencies, advertisers and media owners and explain why it's a question of when, not if.

Marketplace

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
Visit Kantar Marketplace
world

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.
See office locations
Inspiration
The impact of greenwashing and social washing on brands
Mistrust and rejection: The impact of greenwashing and social washing on brands
52% of people globally say they have seen, or heard, false or misleading information about sustainable actions taken by brands.
09 November 2023
lessons from innovative brands
Five lessons learned from the most innovative brands worldwide
Kantar’s Outstanding Innovation Awards celebrate the most innovative brands worldwide and show how they consistently used innovation as a driver for growth.
17 May 2023
Brand Inclusion Index
Learning from the most inclusive brands
Brands have a social and commercial responsibility to be more inclusive but it takes more than just good intentions to get this critical area right.
27 July 2023
The value of data in market research
What Large Language Models could mean for market research
Siri on steroids or the future of the industry? We discuss the potential applications and limitations of Large Language Models.
31 March 2023
Need something more tailored to your world?

Our global insights span 90 markets, covering everything from analytics and research to brand growth and advertising.

Get more Inspiration
Careers at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
Join us