Understand People‎‎‎‎‎
Inspire Growth

We look at what makes your audience tick so you have the tools to make meaningful impact.

Understand People‎‎‎‎‎
Inspire Growth

We look at what makes your audience tick so you have the tools to make meaningful impact.

Understand People‎‎‎‎‎
Inspire Growth

We look at what makes your audience tick so you have the tools to make meaningful impact.

Understand People‎‎‎‎‎
Inspire Growth

We look at what makes your audience tick so you have the tools to make meaningful impact.

Understand People‎‎‎‎‎
Inspire Growth

We look at what makes your audience tick so you have the tools to make meaningful impact.

Understand People‎‎‎‎‎
Inspire Growth

We look at what makes your audience tick so you have the tools to make meaningful impact.

Kantar BrandZ 2023
Kantar BrandZ Most Valuable Global Brands 2023

Explore how the world’s most valuable brands have faced the challenges of the past year and the opportunities to chart a path to future growth

Media reactions 2023
Media Reactions 2023
Discover the top-ranking media channels and brands in 2023 and the best environments for your ads. 
AI
AI: Implications and Opportunities for marketers and brands

Explore now

innovation sustainable packaging
Designing for a waste free future
Understand the impact of waste on people, planet and the economy and how disruptive innovation can drive consumer behaviour.
BF
Brand Footprint 2023

Discover which are the most chosen FMCG brands in the world and the strategies behind their success with our global ranking.

sustainability 2023
Unlocking Value

Discover the value behind cross-media and cross-platform audience measurement for agencies, advertisers and media owners and explain why it's a question of when, not if.

mmd
Modern Marketing Dilemmas

Kantar’s evidence-based guide to help marketers protect their margins. 

Marketplace

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
Visit Kantar Marketplace
world

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.
See office locations
Inspiration
lessons from innovative brands
Five lessons learned from the most innovative brands worldwide
Kantar’s Outstanding Innovation Awards celebrate the most innovative brands worldwide and show how they consistently used innovation as a driver for growth.
17 May 2023
dancing to the rhythm
Dancing to the rhythm of brand differentiation
Grab your price-insensitive brand and dance it to growth. At every step, difference matters.
27 April 2023
A dynamic world for creative
Advertising trends: How to win in a digital world
Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads, and we reveal what makes them so great.
18 April 2023
The value of data in market research
What Large Language Models could mean for market research
Siri on steroids or the future of the industry? We discuss the potential applications and limitations of Large Language Models.
31 March 2023
Need something more tailored to your world?

Our global insights span 90 markets, covering everything from analytics and research to brand growth and advertising.

Get more Inspiration
Careers at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
Join us