Kantar Media Reactions is the only ad equity ranking that allows you to understand consumer’s and marketer’s perceptions so you can make the right decisions for your brand.
-Understand ad receptivity by different media touchpoints for your target audience.
-Understand consumers perceptions towards specific traditional and digital touchpoints.
-Know consumer associations for different media brands that they engage with.
-Know top 15 influencer ranking.
-Know which type of influencer, resonate most with your consumer.
As per Kantar Media Reactions 2025 India findings, India’s ad receptivity is declining—especially among Gen Z. This sharp decline highlights the growing importance of creative quality. To stay ahead, marketers must embrace agile ad testing. Kantar’s LINK AI, now integrated with CreativeX, can help you test ads faster, smarter, and with minimal risk.
Download the India report highlights now and start optimising your media strategy or planning for 2026.
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Detailed reports and data packages are available and provide the full list of India rankings of media channels and brands. They include commentary on the key advertising insights and their implications.
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