Brand Measurement in an AI-driven world

5 Truths to turn tracking into growth                             

In today's fast-paced market, more data isn't the answer. What you need are sharper signals that reveal when pricing power is slipping, when culture is undermining creativity, and when short-term wins are jeopardising long-term growth.

We've analysed millions of brand data points to uncover five commercial truths that can turn tracking into growth. In our latest executive summary, you'll discover:

- How to get the most precise picture of your current situation

- How brand can have its presence in the boardroom

- Whether culture is the missing link in your marketing effectiveness

- Why pricing power could be your most overlooked growth lever

- How combining the 4Ss—search, social, survey, and sales data—helps you spot momentum before it hits your tracker

Our executive summary is short, sharp, and free. Don't miss out on these valuable insights.

Download your free copy today

Are you still tracking like it’s 10 years ago? What if price not volume is your biggest growth opportunity? Does your metrics mix see what your survey can’t?

Some key insights:

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This is the power of Pricing Power. It’s not about charging more, it’s about being worth more. And it’s not just for luxury brands. Low-margin categories stand to gain the most when brand strength softens price elasticity and protects profitability.

 

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7 out of the world's top 10 most valuable brands use Kantar for brand insights