Brand Planning 2026: Your analytics toolkit

From AI hype to execution. Are you set to scale?

2025: The peak of inflated expectations

With 2025 almost behind us, moving from hype to reality will require a focus on execution and infrastructure over excitement. This playbook provides an overview of both new and established methodologies for tackling the key brand challenges of 2026.

Why is that important?

With Kantar’s support, you’ll be equipped to match rising consumer expectations and shifting cultural dynamics in 2026. This toolkit includes case studies and answers to common client questions, including:

- Hyper-personalisation: How can you understand more audiences faster?

- Experience journey: From interest to purchase, where are you losing your customer base?

- Deep brand connections: What is the root cause of my brand growth or decline?

- Co-creation and human participation: How can I democratise insights within my company? 

This playbook offers expert guidance to make sense of your brand amid the AI transformation, leveraging the latest in Brand Analytics