2026 demands more than incremental change—it calls for bold, evidence-based decisions.
At Kantar, we’re committed to help you shape strategies that deliver real impact. By combining the depth of our research with the breadth of our global experts, we help you plan with confidence, optimise performance, and unlock growth across your marketing journey.
Shape your 2026 strategy with Kantar’s global expertise.
Media Reactions 2025
Discover the top-ranking media brands and channels. Smarter media planning starts now.
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Outstanding Innovation 2025
Innovative brands don’t just grow, they lead. Discover the secrets to successful innovation.
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Marketing Trends 2026
Discover the key 10 trends that marketers need to know in 2026. For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.
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