Kantar’s Meaningfully Different Experiences methodology (MDX) helps brands modernize their customer experience (CX) and drive market share by turning every customer signal into competitive advantage.
Our approach focuses on creating standout, memorable experiences moving beyond frictionless interactions to deliver meaningfully different moments that competitors cannot easily replicate
Explore our point of view and how we help our clients transform their brands through meaningfully different experiences.
Brands grow not by satisfaction alone but by creating meaningfully different experiences. Difference predicts growth better than NPS or CSAT. Distinctive, authentic, and memorable interactions build long-term brand strength and pricing power.
Every interaction – apps, service calls, product use – shapes 75% of brand perception, while paid media contributes just 25%. Success comes from making these touchpoints meaningfully different, not just pleasant, and drives loyalty and market share beyond mere satisfaction.
