Leading marketers are embracing sustainable innovation to capture the value opportunity of sustainable marketing, broadening their appeal to mainstream audiences, creating new business models and building circular skills for the marketing teams.
Dive into one of the five pillars behind Kantar’s Sustainable Marketing 2030 study with Kantar’s new Radical Innovation Playbook. This case study-led guide is built on examples of what great marketing looks like when aligned withsustainable marketing practices and illustrates how leading marketers are tying sustainable marketing transformation to great business performance.
Request playbook and harness the potential of the sustainable innovation with what’s on offer:
How can I generate upstream value?
Identify new opportunities using our DX Analytics capabilities.
Test new concepts with Kantar Marketplace to establish which propositions resonate with target audiences and deliver brand growth.
How can I drive adoption of circular solutions?
Our behavioural science experts will identify and develop interventions that unlock new pockets of growth. We help consumers adopt new or different behaviours, by leveraging our Fuels and Frictions methodology.
How can I level up circular capabilities?
Our organisational performance experts will design and deliver circular capability training across your business, upskilling and empowering your employees to accelerate transformation.
Get in touch with Kantar’s Sustainable Innovation Lead at emily.hill@kantar.com to learn more and complete the form to request Kantar and WFA’s new Radical Innovation playbook.