Jane and Andrew speak to Bruce Daisley, VP EMEA for Twitter, about the role the platform plays in society and the marketing mix, as well as his own work around positivity at work. Bruce discusses recent innovations at Twitter to make conversations healthier, the best ways brands can use Twitter (both for starting conversations and gathering feedback to use as fuel for a campaign) and what makes posts go viral. He also explains why those of us working in media may be burning out – and makes some recommendations for how to find joy (and some boredom) at work and actually be more productive.
Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.
Do remember to subscribe, and leave a rating & review!
Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.
In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.
Listen to all the episodes wherever you get your podcasts.