Kantar, the world’s leading marketing data and analytics business, has launched Kantar Converser, a qualitative research solution that enables customers to capture and interpret one-to-on, in-the-moment, conversations.
Supported by an AI moderator, analysis and the cultural expertise of over 500 qualitative practitioners in 60+ countries, Kantar Converser turns dialogues with consumers into meaningful outcomes for brands, adding richer qualitative intelligence to make sense of the data collected.
The solution captures people’s lived experiences through in-depth one-to-one AI moderated interviews and can:
- Move beyond surface level signals and understand the ‘why’ at scale.
- Unlock richer, emotional stories by hearing how people feel and act in their own words.
- Get faster results through Kantar’s decades of qualitative expertise and AI capabilities.
- Provide a cost-efficient way of accessing deep qualitative research.
- Easily reach participants in their own time and space, irrespective of market or time zone.
- Go deeper on sensitive topics, as respondents share honest responses from a comfortable and private setting.
Tara Prabhakar, Global Managing Director, Qualitative at Kantar said: “Marketers have access to more data than ever. What they are increasingly now looking for is context and nuance expressed in the language people use to share their choices, motivations, and frustrations. This requires one partner that can provide joined-up intelligence, connects what data-based signals suggest with the underlying feelings and motivations. By allowing people around the world to give answers in their own time we can capture that authentic, emotional and cultural human intelligence and help marketers shape their brand growth decisions.”
Kantar Converser is differentiated by its depth and speed in providing nuanced human understanding across markets and audiences. The result is an AI-enabled approach to in-depth interviews that marketers can use to inform their decision-making in a fast-moving world. Marketers can also take advantage of flexible sampling options to meet their budget, speed, and audience requirements, using Kantar’s proprietary panel to reach precisely those people who matter to them.
Kantar Converser complements Kantar Live, which supports qualitative group discussions at quant scale for clients exploring and optimising ideas and concepts for innovation, creative, brand research, and more.
Discover more about how Kantar Converser helps marketers power brand growth.
Supported by an AI moderator, analysis and the cultural expertise of over 500 qualitative practitioners in 60+ countries, Kantar Converser turns dialogues with consumers into meaningful outcomes for brands, adding richer qualitative intelligence to make sense of the data collected.
The solution captures people’s lived experiences through in-depth one-to-one AI moderated interviews and can:
- Move beyond surface level signals and understand the ‘why’ at scale.
- Unlock richer, emotional stories by hearing how people feel and act in their own words.
- Get faster results through Kantar’s decades of qualitative expertise and AI capabilities.
- Provide a cost-efficient way of accessing deep qualitative research.
- Easily reach participants in their own time and space, irrespective of market or time zone.
- Go deeper on sensitive topics, as respondents share honest responses from a comfortable and private setting.
Tara Prabhakar, Global Managing Director, Qualitative at Kantar said: “Marketers have access to more data than ever. What they are increasingly now looking for is context and nuance expressed in the language people use to share their choices, motivations, and frustrations. This requires one partner that can provide joined-up intelligence, connects what data-based signals suggest with the underlying feelings and motivations. By allowing people around the world to give answers in their own time we can capture that authentic, emotional and cultural human intelligence and help marketers shape their brand growth decisions.”
Kantar Converser is differentiated by its depth and speed in providing nuanced human understanding across markets and audiences. The result is an AI-enabled approach to in-depth interviews that marketers can use to inform their decision-making in a fast-moving world. Marketers can also take advantage of flexible sampling options to meet their budget, speed, and audience requirements, using Kantar’s proprietary panel to reach precisely those people who matter to them.
Kantar Converser complements Kantar Live, which supports qualitative group discussions at quant scale for clients exploring and optimising ideas and concepts for innovation, creative, brand research, and more.
Discover more about how Kantar Converser helps marketers power brand growth.