By constantly monitoring the market for food, beverages and household products through the biggest consumer panels globally, we offer accurate benchmarks showing how brands and retailers are performing. We track more than 750,000 consumers worldwide who tell us about their household’s shopping decisions so you are able to find new shoppers and build loyalty, anticipate trends and maximise return on investment.

Our dedicated consumer experts help brands, retailers and manufacturers deliver actionable FMCG insights and understanding how to win in African & Middle East markets. In addition to two panels in the Middle East (Saudi and UAE), we are now present within 16 African countries, representing 78% of Africa’s total GDP. These include our recent panel investments in South Africa and Ivory Coast, consumer panels in Egypt, Ghana, Kenya, Morocco and Nigeria, as well as the commitment to expand our footprint to meet our clients’ demands in Algeria, Cameroon, Ethiopia, Iraq, Senegal, Tanzania and Uganda.

Africa FMCG
New South Africa panel
Our new consumer panel in South Africa is the largest in the region, and the second panel after UAE to be built upon digital data capture capabilities. It provides in-depth understanding of the FMCG purchasing behaviour
of more than 6,500 South African households – the largest sample in the region. Covering all nine provinces, the panellists are representative of all socio-economic groups. 
Learn more
Find the answer to your questions


  • How many households are buying my products?
  • How often are they buying?
  • What influences shoppers’ purchasing decisions?
  • What else do shoppers purchase beside my brand?
  • Which pack sizes are key?
  • Who’s buying my brand?
  • Is there an opportunity to increase my brand’s penetration?
  • What is the $ opportunity?


  • Who do I need to target? How do I win new shoppers; pack; price, place, proposition?
  • How important is price? Is health becoming important?
  • Are they limited by the appliances and utensils they have in the home?
  • How do they use and consume my products?
  • Is there a usage opportunity I haven’t realised?
  • What are the triggers and barriers to purchasing my brand for non-buyers?
Latest news
Saudi fmcg IMAGE
Purchase volume and frequency fall across all categories, threatening the growth of modern trade.
south africa post IMAGE
FMCG remains resilient in the face of inflation, as nimble shoppers shift their spend, but some categories are at risk.

Get in touch with any questions, or to book a free consultation.