Use a future-focused brand guidance system for effective brand management

Act and react quickly:

  • Monitor your brand versus competitors
  • Detect and forecast trends in your data
  • Adapt strategy and quickly respond to threats and opportunities.

Optimise brand performance and campaign effectiveness:

  • Improve brand equity and positioning
  • Activate brand growth opportunities
  • Maximise return on investment across touchpoints, media channels and creative assets.

Shape future brand growth:

  • Test and simulate future scenarios
  • Inform strategic decisions for sustainable growth.

A bespoke and integrated brand guidance system to suit your needs

Access, interrogate and share your insights in one easy-to-use platform. Built to provide the actionable insights you need, your system can include:

  • Ongoing brand performance monitoring and campaign measurement
  • Trend detection and prediction
  • Future-focused simulators
  • Diagnostics in specialist areas such as brand equity, category growth, positioning, media and creative.

Get in touch to find out what your system would look like.

Why choose Kantar’s brand guidance systems?

  • 40 years’ experience in brand growth
  • 50,000+ brands have worked with us
  • 3,500+ brand guidance studies a year

Draw on best-in-class brand expertise from Kantar, using validated metrics and extensive benchmarks. Access support from experts in brand growth and human understanding so you can act with confidence.

Read our latest brand tracking articles below and watch our recent webinar to find out how you can use data-driven insights to help you:

  • Create the best brand plans and marketing campaigns
  • Optimise and justify marketing investments
  • Improve your brand equity and sales conversion
  • Grow your brand now and in the future.

If you’d like to find out more about how you can use data-driven insights to grow your brand, please contact us and a member of your local Kantar team will get in touch shortly.

Read the latest articles on brand guidance
What is brand equity?
Learn more about the definition of brand equity, its relationship to sales... and how to combat the coronamyopia of our times.
Confidently transition to a new brand tracker
When it comes to managing change in your brand tracker, the methods on offer are plenty. Here is our view and our top tips for a smooth transition.
Finding your sweet spot for sustainable brand growth
How can brand trackers identify opportunities for a better world? Here is our view, with additional insight from Unilever’s Catriona Ferris.

Make better decisions to grow your brand

Contact us to find out how you can use a Kantar brand guidance system to help you:

  • Understand people and their relationships with your brand and category
  • Identify and activate opportunities to increase sales and strengthen your brand equity
  • Win the battle for market share.

Contact us

Identifying brand opportunities in the age of COVID-19
Identifying brand opportunities in the age of COVID-19
Register now