Now is the time to ensure you understand people and their relationships with your brand and category, if you want to identify opportunities for brand growth.

Explore this page to learn more about how you can transform your brand tracking to help you:

  • Create the best plans for your brand
  • Optimise and justify marketing investments
  • Improve your brand equity and performance
  • Deliver growth now and in the future

What solution do you need?

Checking brand performance
Checking brand performance
Check performance to inform plans and justify marketing investment
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Campaign management in real time
Campaign management in real time
Optimise media investment and course-correct when you need to, to improve communication effectiveness
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Brand planning
Brand planning
Inform strategic decisions for long-term sustainable brand growth
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Brand and portfolio management
Brand & portfolio management
Optimise marketing investments, respond to change as soon as it happens, and shape the future for your brand
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Featured content
Kantar brand tracking article 1
To achieve growth during difficult times, organisations need to rethink their approach to brand tracking.
Kantar brand tracking creative
Creative quality is the most efficient route to brand impact. So why is creative testing often excluded from brand tracking? Especially during COVID-19?
Kantar brand tracking article 3
Now is the time for brands to be proactive, not reactive. To do this, brands need the latest innovations in brand tracking.
Identifying brand opportunities in the age of COVID-19
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Identifying brand opportunities in the age of COVID-19
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Transform your brand tracking so that you get the insights you need, when you need them, to make better, faster decisions to grow your brand.
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