New database analysis and survey data provide evidence-based guidance to help marketers navigate the multiple challenges they face today and plan effectively for 2023.
Social and economic challenges are plaguing people’s lives around the world. The pandemic is subsiding, but people face renewed challenges with inflation, the cost-of-living crisis and the impact of The War. This has wide-reaching implications for brands today – how to optimise pricing, pivot media budgets, tailor communications and much more. Key to all of this is understanding what people are thinking and feeling, and how they are likely to respond.
So, how can marketers respond to evolving consumer needs and behaviours?
Evidence from Kantar BrandZ shows that brand building is crucial in times of economic downturn. And we’ve seen previously that people still want brands to advertise in challenging times.
In this on-demand webinar Kantar experts provide the evidence to equip marketers with what they need to manage the choppy waters of consumer sentiment, inflation and possibly recessionary environments. They build on new findings from our Global Issues Barometer study and new analysis of Kantar databases to help marketers prepare for 2023 with confidence.
They address the challenges marketers face today with evidence-based insights on how people are feeling and how they are likely to respond to marketing initiatives. The Q&A from the live session is included at the end of the session
Watch on-demand to find out:
- How people are feeling and behaving, and how this has changed
- How to price appropriately in inflationary times
- Why you should continue to invest in your brand
- What happens if you cut marketing spend
- Where you should focus your media investment
- How to get your creative messaging right
- And much more…