Tariffs and trade wars, and the resultant economic uncertainty, influence consumer behaviour, attitudes and expectations. It is more important than ever for brands to check the pulse of consumer sentiment to guide their decision making. Kantar’s latest insight from Global Consumer Sentiment
Survey answers marketers questions on:
- How are consumers feeling in these turbulent times?
- How are they planning to adapt with their consumption behaviour?
- What external factors will impact your brand?
- What can brands do to effectively respond?
How are consumers adapting in a world of constant disruption?
If you missed our exclusive webinar, the on-demand recording is now available. Join Jane Ostler and J. Walker Smith as they break down global findings from Kantar’s latest Consumer Sentiment Barometer research.
5 actions for CMOs
Economic pressures have prompted consumers to re-evaluate their spending. Brands must act decisively to remain relevant and resilient. Explore the five key strategies brands should do during uncertain times.
Download our infographic to find out the 5 actions CMOs should take.
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